Add a Cancellation Policy to Your Booking Page and Reduce No-Shows Instantly

Why Display a Cancellation Policy?

Unexpected cancellations cost you time and money. With 92% of workers using inconsistent tracking methods, missed decisions and delays are common—and last-minute cancellations can derail your schedule.

Calfrenzy helps prevent no-shows by clearly communicating your cancellation fees and terms upfront. When clients know your policy, they’re less likely to cancel—and you’re protected if they do.

The Hidden Cost of Poor Cancellation Policies:

• Chargebacks: Payment processors favor businesses with clear, accessible policies. Poor policies can cost you $15-$100 per dispute
• Revenue Loss: 24 hours’ notice is simply not enough time to fill that time slot, and the result is a loss of income
• Administrative Burden: Unclear terms create confusion, leading to more support tickets and stressed staff
• Damaged Reputation: Customers appreciate transparency—fair policies build trust and lead to better reviews

Add and Manage Your Cancellation Policy in Calfrenzy

Setting up your cancellation policy is simple with Calfrenzy’s built-in booking page editor:

Step-by-Step:

1. Go to your Booking Page Settings.
   From your dashboard, click on the booking page you want to edit.
2. Find the “Cancellation Policy” section.
   This is located before the “Invitee Questions” section.
3. Enter your policy in plain text.
   You can use friendly language, bullet points, or legal phrasing—it’s fully customizable.

4. Preview how it looks.
   Use the full-screen preview mode to see exactly how your clients will view the cancellation terms.

5. Edit Anytime.
   Want to change your policy later? Simply return to the same section—updates apply instantly to future bookings.
6. Policy appears in two places:

• On your public booking page (before confirmation)

• In the confirmation email sent to clients

Combine with other tools like:

• Payment collection (Stripe)
• Tentative Bookings
• Email Reminders

Built into Every Booking Page

Easy to Set Up

• Add a custom cancellation policy directly from the booking page editor
• Use plain language or legal terms—it’s entirely up to you
• Clear service agreements, proactive communication, and efficient scheduling tools reduce the cancellation impact

Visible to Clients

• Policies are clearly displayed on the public booking page
• Appears before clients confirm their appointment
• No hidden terms—everything is transparent from the start

Editable Anytime

• Update your policy as your business evolves
• Changes apply immediately to future bookings
• Maintain consistency across all your services

Cancellation Fees: When and Why to Charge

Charging a cancellation fee isn’t about penalizing clients but valuing your time. A well-structured fee policy discourages no-shows, imposes a penalty for cancellation, compensates for lost time, and reinforces professional boundaries.

When to Charge a Fee:

• Cancellations made within your no-cancellation window
• Repeat last-minute cancellations
• No-shows without notice

Best Practices:

• Be transparent about the fee upfront
• Make the fee proportional to the service value
• Offer exceptions for emergencies when appropriate

Set Boundaries That Work for You

Calfrenzy allows you to write your own rules, whether you offer free cancellation up to 24 hours in advance, charge a no-show fee, or require non-refundable bookings.

Examples you might include as a service provider in your cancellation terms :

• “Cancellations must be made 12 hours before your session.”
• “No refunds for missed or late appointments.”
• “A $25 fee applies to same-day cancellations.”

Industry-Specific Cancellation Windows

Industry	Typical Window	Common Approach
Coaching/Consulting	48-72 hours	This strict, non-negotiable policy requires clients to cancel at least 48 hours in advance or pay the full amount
Health/Wellness	24-48 hours	50% penalty for late cancellations
SaaS/Software	30 days	Prorated refunds
Fitness/Personal Training	24 hours	Full session fee for no-shows

Ideal for Professionals Who Value Their Time

Perfect for Time-Sensitive Businesses

• Therapists and coaches with packed calendars
• Freelancers and consultants with prep-heavy sessions
• Wellness providers who rely on punctuality
• Anyone who wants to reduce no-shows and late cancellations

As part of the intake process, ensure every client understands and agrees to the key elements of policy by including it in your intake forms. This creates accountability from the very first interaction.

Writing the Perfect Cancellation Policy

Essential Elements Every Policy Needs

✅ Clear Language: Avoid legal jargon—use terms your customers understand
✅ Specific Timeframes: “24 hours before” not “reasonable notice”
✅ Multiple Contact Methods: Phone, email, online portal
✅ Refund Logic: Detail what gets refunded and when
✅ Real Examples: Help customers understand scenarios
✅ Visible Placement: On booking pages, confirmation emails, and your website

Proven Cancellation Policy Templates

Template 1: Service-Based Business (Coaches, Therapists, Consultants)

Cancellation Policy

To respect everyone’s time and maintain our schedule:

• 48+ hours notice: Full refund

• 24-48 hours notice: 50% refund or reschedule fee of $25

• Less than 24 hours: No refund, full session charge applies

• No-shows: Full session charge

How to Cancel or Reschedule

Please cancel or reschedule through one of the following:

Booking Portal: Update or cancel your appointment

Email: [email protected]

Phone: (555) 123-4567

We understand emergencies happen. Please contact us as soon as possible.

Template 2: Fitness/Wellness Business

Cancellation Policy

To ensure fair access and smooth operations for all members, please review our cancellation terms:

Credit Guidelines

24+ hours notice – Full credit to your account

12–24 hours notice – 50% credit

Less than 12 hours – No credit

No-shows – Full class fee applies

Late Arrivals

Members arriving 15 minutes or more late may not be admitted and will be charged as a no-show.

How to Cancel

Booking Portal: Update or cancel your appointment

Phone: (555) 123-4567

Use Strict Policies (48+ hours, fees) When:

• Your time can’t be easily replaced
• You have prep work or travel involved
• High-value services ($100+)
• Limited availability/high demand

Use Flexible Policies (24 hours, no fees) When:

• You can easily fill cancelled slots
• Customer retention is more important than single transactions
• You’re in a competitive market
• Your service is more transactional

Handling Special Circumstances

Most therapists want their clients to come consistently to their appointment time, but few create policies that encourage that. Consider these approaches:

Emergency Exceptions: Define what constitutes an “emergency” (medical, family, etc.)

Repeat Offenders: Escalating consequences for frequent cancellers

Loyalty Programs: Reduced penalties for long-term clients

Weather Policies: Clear guidelines for severe weather cancellations

Legal Considerations

Before implementing your policy, it’s important to understand the legal framework that applies in your country or state. This ensures your policy is enforceable and compliant with consumer protection laws.

We’ve summarized some key considerations by region below. For detailed regulations, refer to your local government or legal advisor.

United States

• FTC Requirements: Clear disclosure of all terms
  These rules align with the FTC’s updated standards for negative-option marketing (see NatLawReview)
• State Variations: Some states have specific notice requirements
• Payment Processing: Stripe, PayPal favor transparent policies

United Kingdom

• 14-Day Cooling-Off Period: Applies to most online purchases
• Consumer Rights: Stronger protections for buyers

European Union

• Mandatory Withdrawal Periods: For digital services
• GDPR Compliance: Data handling in cancellation processes

Protect Your Time—Without the Awkwardness

Set expectations before clients book. With Calfrenzy, it’s easy to communicate your cancellation terms in a professional, automated way that helps you manage your schedule effectively.

Why Calfrenzy is Different

Automated Enforcement: Set your cancellation policy and let Booksy enforce it for you—no awkward conversations needed

Smart Integration: Policies sync with your calendar, payment processing, and client communications

Customizable Rules: Different policies for different services, all managed from one dashboard

Professional Presentation: Clean, branded display that builds trust instead of creating friction

Ready to Get Started?

Step 1: Choose your cancellation window based on your industry, business needs, and contracts.

Step 2: Customize one of our proven templates above

Step 3: Add your policy to Calfrenzy’s booking page editor

Step 4: Test the booking flow to ensure clarity

Step 5: Monitor and adjust based on client feedback

Bonus: Track Your Results

Monitor these key metrics to optimize your policy:

• Cancellation Rate: Aim for under 15% for most service businesses
• No-Show Rate: Should decrease significantly with clear policies
• Client Satisfaction: Survey clients about policy clarity
• Revenue Protection: Track how much your policy saves monthly

Add a Cancellation Policy Today

Don’t let last-minute cancellations derail your appointments and business. With Calfrenzy’s built-in policy tools, you can set clear expectations, reduce no-shows, and protect your revenue percentage. —all while maintaining professional relationships with your clients.